I'm Archi Kumari — a journalist and website content writer. I craft SEO, AEO & GEO-optimised content that ranks, resonates, and converts.
10
Client Website
99%
UK
SEO
AEO $ GEO
Archi Kumari
Journalist
My career began in journalism — learning to find the story, verify the facts, and communicate with impact under deadline. That foundation has shaped everything I do.
Over time, I moved into the digital space, discovering that the same skills that make a great journalist — curiosity, precision, and an ear for language — are exactly what brands need to connect with their audience online.
Today, I work with UK businesses of all sizes, writing website copy, crafting SEO strategies, and helping founders tell their story in a way that earns both trust and traffic.
2019
Started as a journalist covering local business, community stories, and current affairs — building rigour, clarity, and a love of the written word.
2021
Transitioned into digital content writing, applying journalism skills to web copy, blogs, and brand storytelling for UK businesses.
2023
Deepened expertise in search engine optimisation and answer engine optimisation — bridging editorial quality with technical discoverability.
2025
Added Generative Engine Optimisation to my offering, helping clients stay visible as AI-powered search reshapes how people find answers.
The platforms and practices I use to research, write, optimise, and deliver content that performs.
I bring a journalist's eye for truth, an SEO strategist's mind for visibility, and a storyteller's heart to every piece of content.
Trained as a journalist, I bring rigour, accuracy, and clarity to every word I write.
Content optimised for traditional search, AI answer engines, and geographic relevance.
Content crafted around what your readers actually want to know, feel, and do.
Real UK-based clients with live websites that rank and convert — not invented case studies.
From long-form journalism to bite-sized SEO copy, I cover the full content spectrum — always with purpose and precision.
Website copy, landing pages, product descriptions, and editorial articles that inform and convert.
Keyword research, on-page optimisation, and content strategies that earn sustainable organic visibility.
Answer Engine Optimisation — structured content designed to appear in AI-generated answers and featured snippets.
Generative Engine Optimisation for local and international discoverability across AI-driven search platforms.
A curated selection of live client websites I have written and optimised.
Full website copy for a UK-based business consultancy, written for clarity, credibility, and search engine visibility.
Educational content strategy and SEO-optimised website copy for a STEM consultancy serving students and families.
Warm, calming website copy for a holistic therapy practice, written to reflect the brand's gentle ethos and attract the right clients.
Short notes, ideas, and progress from my writing desk — updated regularly.
AEO is not a trend — it's the new baseline. If your content isn't structured to answer specific questions, you're invisible to a growing share of searchers. Today I spent time auditing a client's FAQ section and structuring it properly for AI extraction.
Reading every draft aloud before sending. It catches every awkward sentence, every run-on, every bit of jargon that slipped in. If you can't say it smoothly, the reader can't read it smoothly.
Every SME has a story worth telling — a founder who took a risk, a service that fills a real gap. The journalist's job is to find the angle that resonates beyond the postcode.
"Archi completely understood the voice and warmth I wanted for my therapy practice. The copy immediately helped new clients feel at ease before they even booked."
Sarah Mitchell
Founder, Sweet Pea Holistic Healing
"Professional, fast, and thorough. Archi delivered website copy that was both polished and optimised for search — exactly what we needed to launch with confidence."
James Okafor
Director, Active Venture Official Ltd
"The content Archi wrote for our website perfectly captured our mission. Parents and students can immediately understand what we do and why it matters."
Priya Sharma
Founder, Stem Academics Consulting Ltd
August 2026
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words
Read articleAugust 2026
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here
Read articleAugust 2026
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosl
Read articleLet's create writing that earns visibility, builds trust, and turns readers into clients.
